About Me
Adriaan Louw is a South African-born filmmaker and photographer who began his career documenting youth culture across South Africa with a focus on music, skateboarding, and fashion. He regularly works with other major brands such as Nike, Vans, RVCA, Puma, Vogue and The Fader.
His sensibility and talent for creating hypnotic and cinematic atmospheres has attracted work from international artists including Major Lazer, Wizkid, Jess Glynne, Mabel, Black Coffee and Riky Rick. His work in music has won a number of awards, including MTV Africa’s music video of the year for Riky Rick’s “Nafukwa”.
Adriaan’s human-centred approach to storytelling, music and sound form a strong influence on his work, expressed through his rhythmical, vibrant films that masterfully blend this with his tailored documentary style realness and innovative camera techniques.